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Spotify has won the Podcast War | Podcasting Sucks! #17

Tanner Campbell
Tanner Campbell
I won’t say much more than this…
What’s coming is a world of podcasters whom are encouraged to create their podcasts on closed platforms like Facebook, YouTube, and Spotify because these places will be the only places they can reach reasonably sized audiences… because these platforms (all of which have, or are planning to adopt podcasts in a big way) will train their hundreds of millions of users to find podcasts on their platforms. The result? Create on one of them, or all of them, or suffer the consequences in the form of severely limited reach.
More on Spotify, specifically, below. Take care!

Spotify Far Exceeds Apple in Podcast Listening Popularity for 13–23 Year-Olds, and That’s Part of Why They’ll Win The Podcast War
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Tanner Campbell
Tanner Campbell @tannerhelps

A semi-regular newsletter about everything that sucks in podcasting, and what you can do to make it suck less for yourself. I've got 10,000+ hours at the mixing console, I've helped to launch over 900 podcasts and have edited thousands of individual episodes, I've had multiple podcasts in the Apple Podcasts U.S. Top 100, and I'm an expert in audience growth and monetization strategies. I'm someone you can trust.

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