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A Podcast Ad Reality Check | Podcasting Sucks - Issue #20

Tanner Campbell
Tanner Campbell
So many advertisers are investing ad dollars in podcasting! I’m going to be rich soon. Right?
Probably not. In today’s episode of Podcasting Sucks I run the numbers. Spoiler alert: it doesn’t look great if you’re in the bottom 80% of podcasters in terms of performance and audience size. If you’re in the top 20% you’ll make a part-time living and if you’re in the top 5% you’ll pull off a full-time one.
Listen to this morning’s episode for more, it’s linked below.
Have a great Wednesday.
Tanner

A Podcast Ad Dollars Reality Check
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Tanner Campbell
Tanner Campbell @tannerhelps

A semi-regular newsletter about everything that sucks in podcasting, and what you can do to make it suck less for yourself. I've got 10,000+ hours at the mixing console, I've helped to launch over 900 podcasts and have edited thousands of individual episodes, I've had multiple podcasts in the Apple Podcasts U.S. Top 100, and I'm an expert in audience growth and monetization strategies. I'm someone you can trust.

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