So many advertisers are investing ad dollars in podcasting! I’m going to be rich soon. Right?
Probably not. In today’s episode of Podcasting Sucks I run the numbers. Spoiler alert: it doesn’t look great if you’re in the bottom 80% of podcasters in terms of performance and audience size. If you’re in the top 20% you’ll make a part-time living and if you’re in the top 5% you’ll pull off a full-time one.
Listen to this morning’s episode for more, it’s linked below.
Have a great Wednesday.